5 Tips for Every Splash Page Digital Designer Building One

Digital design is a rising niche even though it has been around for decades. With the rise of multiple technologies, graphic and web designers turned into artists. The work they do is now comparable to mid-century painters revolutionizing the art world.

The digital designers are still doing it for the paycheck, though. Rarely we see them offer free services. It’s good, they too need to eat, right? If they manage to get paid for the service they offer, and still do tremendous work compared to art; then we have a win-win situation.

In this article, we’re explaining more about splash pages and what these guys need mind while designing this huge opportunity to show their skills; a real challenge for both graphic and web designers. Follow up to see.

What is a Splash Page?

A splash page is the introduction page you may see on some websites. It is made to greet visitors and help them with the website’s services. Redirect them to the right place, do age or location verification, or promote a product that might be interesting for the visitor.

There are more reasons why a business wants to create a splash page. It is a great opportunity for website owners to transfer a message to their visitors. Click here to learn more about it.

1. Keep it minimal

The first rule of a splash page is not to overload the splash page. Keep it minimal. There’s no need for tons of information there. Keep things simple. Write the content that will give the exact information that needs to be presented.

If you’re posting a legal disclaimer, there’s no need for explaining the laws. Just ask for the visitor to verify their age. If you’re offering a newsletter, write something simple, like “here’s our newsletter”. That’s it. Nothing else is needed; the more content you add, the more damage you’ll do.

2. Focus on the Call-to-action

The call-to-action button is the main priority, and every visitor must have a clear understanding of why it is there. The entire point of the page is to call the visitor press that button, which will take them to another page.

If you overload the page with text or make the button hide behind an animation, the user will not know what to do. The attention of the users is swift, and they’ll quit in a second. If they can’t find where to go within seconds, you’ve lost them.

The splash page is supposed to do exactly the opposite — drive people to click the button that will take them someplace else. It may be the home page of the website, a promotion, or something else.

3. The graphics must stand out

Keeping it minimal gives you the chance to place some graphics that will stand out. Think about features connected to the business. Maybe playing a little with the logo or adding some images that will show what the business is all about.

It doesn’t have to be a real-life image; you can come up with your own design that will make the splash page look cool. It’s all about being creative here. This is what gives you the chance to show your art.

4. Make sure the message is delivered

Consult a User Experience expert and ask if the entire project looks good from the visitor’s side. Before launching, make sure the job is done properly. If you launch the page and find out that visitors are bouncing off, it means you messed up somewhere.

The only issue here is to make sure you deliver the message to the visitor. If you fail to do it, you failed the entire project.

5. Don’t go overboard with the image size

The image size shouldn’t be huge. It may overload the entire website size, and the whole thing will start to load slower. Users hate slow sites. They expect to see the entire page load for not more than three seconds. If you can’t deliver that, you’re losing traffic.

Make sure the graphics are of good quality, and still keep their image size down to earth.

Wrapping Up

As a web designer, you can’t do this alone and get outstanding results. You need the help of a great designer and someone to deliver short and concise content that will go straight to point.

Therefore, creating a perfect splash page is a job for digital marketing agencies. They have different types of designers and marketers.

If you’re about to build one, make sure you ask for help. It may seem like a piece of cake, but even the cake has more layers on it.